Frustrated with my underemployment, I got MAD interviewing for a job at an employer with profit, job growth & bank credit lines … but no plan to inspire the heroic in their employees or clients. I actually had to explain to a college graduate in management how a certain coffee empire inspires the heroic with a $2 bottle of water that helps kids in impoverished nations have clean water.
But then I realized I was practicing the same lunacy as this old paradigm business.
I decided I needed to stop looking at my challenges or how I may be a villain.
Frustrated by my own struggles, heroes appeared in my life when I was homeless, hungry and without hope.
Heroes with their own struggles somehow found a way to help me.
Then it dawned on me: I have a unique set of skills, experiences and resources, just like the heroes who helped me.
My powers. I can be a hero, despite what I feel I cannot do.
What if I focus on what I CAN do to be a hero to others?
What if I create a community of humans, also frustrated and struggling but aware of their highly specific hero within?
What if I track and share the progress of this new community of people who help others in a new way?
What if we helped our fellow humans without any expectation of religious faith, political allegiance, or other “conditions” or “strings attached”?
What if we just fed the hungry, clothed the naked, and housed the homeless … without molesting their dignity?
What if we helped our fellow humans, then stepped back to let their own mojo shine? To let their own hero within … FREE?
What if we held businesses to a higher standard?
As consumers, what if we expect more than merely the highest quality in our products and services?
What if we demand that our employment and purchases reduce hunger, homelessness, destitution and slavery?
What is that?
A new idea. A new word. The HEROTEER.
I decided to become a HEROTEER.
I decided to imagine choosing only products, services and employment that are Heroteer Certified.
I decided to create a HEROTEER community on Facebook, Twitter, YouTube and WordPress.
I decided to accept an impossible mission in the 11th hour. Because that is what heroes do.
… with the help of my new HEROTEER friends.